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Inès Aïsha

I'm Inès. I help teams figure out what to build,
make it real, and keep it on track.

My LinkedIn profile

I've spent almost 10 years working across product, innovation and strategy. The industries have changed, but the work has stayed the same: understand the problem, find the opportunity and get it out the door.

I like working where things are still a little unclear: talking to users, spotting patterns and shaping the direction. But above all, I like staying close to execution to make sure the original idea survives.

See the work

Languages

  • French French is my native language. I was born in Paris.
  • English I studied for a year in Manchester, and English has been my second working language ever since. I use it every day.
  • Spanish I worked in Mexico for a year in 2015, and living in Barcelona means I use Spanish every day.
  • Arabic I lived in Casablanca, Morocco, for ten years, so I can get by in everyday conversations.

What I do

Figuring it out

  • User research & interviews
  • Market research
  • Opportunity framing
  • Product strategy

Making it real

  • Specs and user stories
  • Workflows & journeys
  • Backlog management
  • Functional QA & delivery

Keeping it on course

  • Roadmapping
  • OKRs
  • Stakeholder alignment
  • Workshops & training

What I use

Product & delivery

  • Jira
  • Confluence
  • Notion
  • Trello
  • Mantis
  • Slack

Research & thinking

  • Figma
  • Miro
  • Claude
  • Excel